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Who’s Afraid of Marketing Technology?

02/09/2014

Who’s Afraid of Marketing Technology?

Surveying the marketing technology landscape is not for the faint of heart. It's so big and complex, one can easily feel overwhelmed. It's also easy to feel like you and your organization are missing out on the promise and potential of these powerful tools. Could a chief marketing technologist put your fears to rest?

4 reasons why CEOs still don't invest in digital marketing

01/09/2014

4 reasons why CEOs still don't invest in digital marketing

So, why are marketing managers struggling to spend even a small percentage of their media in digital? It's big news when companies like P&G announce that they're moving their digital spend to 35%. For me, the big question is whether this is enough? Consumers don't spend 10%, 20%, or 35% of their time using digital ...

The Web Design Process, UX, and Content Marketing: What We’re Reading

29/08/2014

The Web Design Process, UX, and Content Marketing: What We’re Reading

This week we bring you articles on describing the web design and development process to clients, user experience design, hiring a content marketing team, and using data to tell a compelling story about city life. Enjoy!

What all Creatives can learn from the most creative people of all

28/08/2014

What all Creatives can learn from the most creative people of all

I am certainly not the first person in the creative industry to bring to light the fact that we, as adults, can learn a thing or two from watching the incredible unabashed creativity of a child, but I believe it’s a lesson we should not forget.

Using contract & temp-to-perm opportunities as part of your career plan

21/08/2014

Using contract & temp-to-perm opportunities as part of your career plan

Career plans don’t always go exactly to plan. With a strong vision for where you want to be and a stepped out plan on how to get there, you may be presented with unexpected obstacles you need to overcome in order to keep on track.

  • 02/09/2014 Who’s Afraid of Marketing Technology? Surveying the marketing technology landscape is not for the faint of heart. It's so big and complex, one can easily feel overwhelmed. It's also easy to feel like you and your organization are missing out on the promise and potential of these powerful tools. Could a chief marketing technologist put your fears to rest?
  • 01/09/2014 4 reasons why CEOs still don't invest in digital marketing So, why are marketing managers struggling to spend even a small percentage of their media in digital? It's big news when companies like P&G announce that they're moving their digital spend to 35%. For me, the big question is whether this is enough? Consumers don't spend 10%, 20%, or 35% of their time using digital devices and media, so what's the bottleneck? I believe there are four major reasons why CEOs and CMOs are struggling to invest in digital.
  • 29/08/2014 The Web Design Process, UX, and Content Marketing: What We’re Reading This week we bring you articles on describing the web design and development process to clients, user experience design, hiring a content marketing team, and using data to tell a compelling story about city life. Enjoy!
  • 28/08/2014 What all Creatives can learn from the most creative people of all I am certainly not the first person in the creative industry to bring to light the fact that we, as adults, can learn a thing or two from watching the incredible unabashed creativity of a child, but I believe it’s a lesson we should not forget.
  • 21/08/2014 Using contract & temp-to-perm opportunities as part of your career plan Career plans don’t always go exactly to plan. With a strong vision for where you want to be and a stepped out plan on how to get there, you may be presented with unexpected obstacles you need to overcome in order to keep on track.
  • 15/08/2014 Feedback Culture, Design Thinking, UI History, and Data Visualization: What We’re Reading This week we bring you articles on creating a healthy feedback culture for your designers, applying design thinking to an evolving business, the history of one user interface design element, tools for data visualization, and teaching computers to recognize outdoor scenes in photographs.
  • 13/08/2014 Online Vs Offline: Which is more important in building your authority and reputation? We see it time and time again. Articles and blog posts that talk about ways to build ‘online authority’. Mostly, there’s nothing inherently wrong with the articles; indeed they often - well, the ones I read anyway - usually contain solid insights, tips and advice and are well worth the read. But the thing that sticks out for me time and time again is that a distinction is being made between online and offline. It’s as if building authority is confined to activities associated with what you do in the online world. Or put another way, you get the feeling that what you do offline - in the flesh, so to speak - doesn’t really count for much anymore, which is unfortunate and thoroughly misleading.
  • 12/08/2014 UX Fundamentals: A New Course from Aquent Gymnasium We are very pleased to announce the launch of a new online course from Aquent Gymnasium. UX Fundamentals will teach web designers and front-end developers the basic principles of user experience design.
  • 08/08/2014 Interview tip: Tell me about yourself? This is one of the most common questions asked at an interview, but people rarely prepare for it. Job seekers plan their strengths, their weaknesses and have an answer for the standard ‘where do you see yourself in 5 years?’, but few give this question any thought.
  • 08/08/2014 Infographics, Recruiting Designers, Wireframing, and Fonts for Everything: What We’re Reading 8.08.2014 This week we bring you articles on creating great infographics, recruiting designers, pen-and-paper wireframes, alternate font systems for writing code, and Google's work creating a font for every language on Earth.
  • 01/08/2014 Rapid Prototyping, CSS for Mobile, Storytelling, and Interactive Animation: What We’re Reading 8.1.2014 This week we're sharing articles on color palettes for rapid prototyping, CSS techniques for mobile development, storytelling for managers and marketers, and using animation to explain complex ideas.
  • 30/07/2014 Creating a Front-End Development Talent Pipeline Talented front-end developers can be difficult to find and hard to assess. Using social media to get referrals and using experts to evaluate skills are two tactics that have worked for us!
  • 29/07/2014 How you can stay relevant during times of massive change The burning question for the 80 or so businesses I am involved in, and with the people I lead, is this: how do we stay relevant through the massive change that is upon us? This ‘change’ thing is pretty damned confusing, and frightening. When the rate of change inside a company is slower than the rate of change outside that company - then the end is in sight. So too with our careers. If we are not evolving our ‘value proposition’, then the clock is ticking before we will no longer be ‘on the team.’ Harsh, but true.
  • 28/07/2014 Can Responsive Web Design Increase Conversions? Creating a responsive version of your current website can be expensive. For this reason, it's only natural to ask whether or not a responsive design will yield real business impact. While your results may vary, the consensus seems to be that responsive sites do indeed increase conversions.
  • 28/07/2014 Why content marketing is key for all businesses Jonathan Henley, a Senior Marketing Consultant, speaks to us about Why you should tailor your content and how, Understanding your audience and How to make your content work even harder for you.

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