Surveying the marketing technology landscape is not for the faint of heart. It's so big and complex, one can easily feel overwhelmed. It's also easy to feel like you and your organization are missing out on the promise and potential of these powerful tools. Could a chief marketing technologist put your fears to rest?
So, why are marketing managers struggling to spend even a small percentage of their media in digital? It's big news when companies like P&G announce that they're moving their digital spend to 35%. For me, the big question is whether this is enough? Consumers don't spend 10%, 20%, or 35% of their time using digital ...
This week we bring you articles on describing the web design and development process to clients, user experience design, hiring a content marketing team, and using data to tell a compelling story about city life. Enjoy!
I am certainly not the first person in the creative industry to bring to light the fact that we, as adults, can learn a thing or two from watching the incredible unabashed creativity of a child, but I believe it’s a lesson we should not forget.
Career plans don’t always go exactly to plan. With a strong vision for where you want to be and a stepped out plan on how to get there, you may be presented with unexpected obstacles you need to overcome in order to keep on track.
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