Aquent Aquent

Marketing industry accused of being 'complacent' about staff

Marketing industry accused of being 'complacent' about staff

The shortage of skilled marketing and creative professionals is a global phenomenon. Stefan Ciecierski, Aquent’s European managing director, comments in this Marketing Week article about the need for well-planned talent retention strategies. Reactive approaches, he observes, are usually expensive and ineffective.

Via: Marketing Week

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