Aquent Aquent

Going Global: If you nether, nether go

by Paul Slezak

Going Global: If you nether, nether go

Who would have thought The Netherlands would be named as a hot marketing spot, however, when you consider the nation’s brands, from ING, KPMG, Philips and Shell to Unilever and Heineken, you come to realise that it really is a marketer’s playground. Paul Slezak shows you the Dutch way of life.

Via: Marketing Magazine


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