The digital world is entering a new era of personalisation. The proliferation of data, endless content, multiple platforms and touch points means the opportunities for a fully personalised experience are now very real. How brands and advertisers leverage these opportunities is the next frontier. - See more at: http://www.aimia.com.au/home/events/aimia-events/next-gen-personalisation#sthash.NyGtLmn7.dpuf
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