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The 7 pillars of an engagement marketing strategy

by Raz Chorev

The 7 pillars of an engagement marketing strategy

Engagement marketing has been a buzzword for the past few years, with the growing adoption of social technologies amongst consumers. I have found that despite the fact that corporate marketers personally use Social Media in their personal capacity, there’s a big disconnect between what they perceive as their personal preference when they are being marketed to via social channels, and what they actually produce on behalf of their employer.

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Via: Kinship Digital

About Author

Raz Chorev is strategic marketing executive, and the co-founder of Orange Sky - an outsourced chief marketing officer service to medium sized companies. His clients ranges from Tier one multinationals to startups and everything in between. An early adopter of social media and digital marketing, he brings a practical and strategic approach to integrating Social Media and Digital communication to his clients.

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