With unrelenting technological innovation fundamentally changing everything from consumer behaviour and expectations, to the diversity of touchpoints and the path to purchase, how brands, agencies, publishers and broadcasters adapt and develop their digital strategy will be fundamental to their successes in 2014. - See more at: http://www.aimia.com.au/home/events/aimia-events/the-future-of-digital---melbourne#sthash.9qwzh8ak.dpuf
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