MAD week and ADMA are joining forces in 2014 to bring the greatest marketing event of the southern hemisphere to Sydney. With a huge variety of social, networking and educational events lined up, marketers, agencies and anyone else focused on delivering great customer experience will benefit from attending. The theme for MAD week in 2014 is the Customer. Every event, every speaker, every topic will shine a different perspective on how to better engage with your customer. Data is enabling smarter marketing and a personalised customer experience and depending on where you’re strategic focus lies – you’ll find an event that will equip you for the challenges ahead.