How to Manage Your Office's Biggest Egos to Get the Best Work

Aquent's VP of Global Marketing, Nelson Rodriguez, told Fast Company his secrets for managing creatives. One recommendation: Deliberately move away from a culture that highlights individual genius and instead create a workplace that makes teamwork pleasurable and fun. In his view, creatives who have a collaborative approach are more flexible and willing to tear their work apart to make it better.
Elizabeth Segran

Aquent's VP of Global Marketing, Nelson Rodriguez, told Fast Company his secrets for managing creatives. One recommendation: Deliberately move away from a culture that highlights individual genius and instead create a workplace that makes teamwork pleasurable and fun. In his view, creatives who have a collaborative approach are more flexible and willing to tear their work apart to make it better.

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Via: Fast Company