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How to Manage Your Office's Biggest Egos to Get the Best Work

Aquent's VP of Global Marketing, Nelson Rodriguez, told Fast Company his secrets for managing creatives. One recommendation: Deliberately move away from a culture that highlights individual genius and instead create a workplace that makes teamwork pleasurable and fun. In his view, creatives who have a collaborative approach are more flexible and willing to tear their work apart to make it better.
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09/10/2014
Elizabeth Segran

Aquent's VP of Global Marketing, Nelson Rodriguez, told Fast Company his secrets for managing creatives. One recommendation: Deliberately move away from a culture that highlights individual genius and instead create a workplace that makes teamwork pleasurable and fun. In his view, creatives who have a collaborative approach are more flexible and willing to tear their work apart to make it better.

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Via: Fast Company

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