Content marketing is generally targeted towards clients. But the content you publish, whether you intend it or not, also plays a role in recruitment. This article, written by Aquent's Director of Content Strategy, Matthew T. Grant, focuses on the types of content you should tailor to potential employees and what aspects of your corporate culture that content should emphasize.
Content marketing is generally targeted towards clients. But the content you publish, whether you intend it or not, also plays a role in recruitment. This article, written by Aquent's Director of Content Strategy, Matthew T. Grant, focuses on the types of content you should tailor to potential employees and what aspects of your corporate culture that content should emphasize.