If you produce the right kind of content, directly targeted to your audience and helpful or inspiring for them in some way, you will break through.
Audiences are time poor & we need to reach them without interrupting them. Micro-content is a perfect because it's strategic, stackable & shareable.
The amount of web-based content we consume is doubling every 9 to 24 months so if you’re feeling overwhelmed, fasten your seatbelt.
With three billion Internet users and two billion on social and growing, a social CEO is a CEO for the times.
You have to do everything in your power to interrupt people and get their attention long enough to stop, take notice and engage with you.
As a social advocate and leader your role is to keep on top of it and continually up skill, career advantage as digital growth continues globally.
Should C-suites or internal experts engage on social platforms and if so, should they do so from personal or corporate account?
Do you know if you pack an online punch? You should. Because it’s likely that plenty of other people know exactly where you stand.
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