Just as workplaces must keep pace with new ways of doing business in a digital world so too must employees.
Employees gone rogue on social media isn’t a new phenomena. Time and again we see organisations unable or unwilling to reign in their employees.
With social media the backbone of behaviourally based marketing, brand associations could be the longest consumer based con of all time.
Customers expect to be kept happy; and by and large we feed that sense of entitlement by trying to please everyone — often to our own detriment.
What to do if the latest #PRfail was you, or your organisation?
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