Standing for something isn’t just about writing it down — it’s about believing it and living it.
Brand is your “reason why”. Why I should believe you, why I should work for you, why I should choose you, why I should endorse you.
Bad managers are everywhere, and they leave a bad, lasting taste. So bad, in fact, that employees will leave their job to get away from them.
Suddenly companies and their boards are starting to take company culture seriously. Why is that?
Consider that there are three kinds of relationships you can have with work: you either have a job, a career, or a calling.
You manage your day, time, work, and your career. The only person who’s seen every performance you’ve ever done is you. The real boss of you is you.
Many resumes do have a “Hobbies & Interests” section, as a sort of token “this is the real me”.
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