I'm never sure how to describe Chris Brogan to people who have never heard of him but I usually start with something like, "He's THE social media go-to-guy." Chris isn't just an expert on social media, he's an experienced user and avid experimenter therewith. To top it all off, he's a very friendly, engaging, and sincere person [Matt stares dreamily off into space]. Anyway, he's just put out a FREE e-book, "Using the Social Web to Find Work." It focuses a lot on how to make the most of your LinkedIn profile as well as tactics for helping to build and grow your online presence. Like most advice, you actually have to follow it if you want to see results, but I have no doubt that, if you do, you will. Thanks, Chris!
Use marketing principles to create your personal brand.