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Design and/or Content: What We’re Reading

by Steve Singer

Design and/or Content: What We’re Reading

We start off here with two opposing views on design and content. The first article argues for a content-agnostic approach to design. The second argues that you should "design last," after you have the content figured out.

To keep the content train rolling we also offer up a post on selling your content strategy to the business owners. And for the designers in the house, we bring you a post on meta-design and another on using video as background in digital design.

Thats what we're reading. What are you reading?

How to Be Web Content Agnostic (And Why You Should)

The author of this post, Benjie Moss, argues that because the content of digital experiences will inevitably change, the overall design of that experience should come first. His viewpoint is that developers and designers should take a "content-agnostic" approach and, at the same time, that design is actually becoming the content.

Design Last

Staking out a diametrically opposed position, Rik Schennink describes and illustrates a process in which content comes first. He says, "We should move from designing without content, to designing based on content." What do you think? 

How to Sell Content Strategy to Management

Content strategy has, until recently, been a challenge to describe in a way that makes a strong case for its benefits.  This post by author Hilary Marsh helps “deliver a clear, compelling vision" for what content strategy can bring to the business and offers a format for building your case. 

On Meta-Design and Algorithmic Design Systems

According to author Rune Madsen, a meta-designer doesn't create a logo or a layout or anything manually, but, instead, programs a system to create it. He sees this approach as the way of the future, a future when designers will live at the “intersection of art, design, and computation.”

Video Backgrounds in Web Design: Trends & Best Practices

As the speed of our devices and the internet itself get faster, opportunities for new types of design arise. Using video as a full screen background in digital design is becoming easier to accomplish and this post by Jake Rocheleau presents examples and best practices for doing just that.

Photo Source (Creative Commons): Blondinrikard Fröberg.

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