Content marketing is the order of the day. And marketers everywhere are busy writing blog posts, producing podcasts, shooting videos, designing infographics and creating all the content assets they can dream up to engage customers and grow their business.
As it turns out, though, producing and sharing the content is only half the battle. To keep putting resources into this marketing approach, you have to demonstrate that it is actually having an impact.
If proving that your content is moving the proverbial needle is a challenge you're facing, then we invite you to attend an AMA webcast on January 22nd entitled, "Measuring the Impact of Content." The presenter will be Chris Penn, Vice President of Marketing Technology at SHIFT Communications.
If you are not familiar with Chris and his work, he is the founder of the PodCamp New Media Community Conference, co-host of the popular "Marketing Over Coffee" podcast, and author of the best selling book, Marketing White Belt: Basics for the Digital Marketer.
During this webcast, Christopher Penn will share:
- How to set up an integrated PR and marketing campaign that blends earned, owned, and paid media to generate new audiences.
- The 7-part set of best practice measurements you should be using in your content marketing.
- Case study on a successful campaign that was executed on just $500 that you can use as a template to scale to your resources.
We hope you'll be able to join us. Register for the webcast today!