One aspect of customer service that should be on every website is the Help Text. And it should be easy to understand and to use. I’ve tried the Help section on a certain search engine and found myself ready to toss my laptop off the balcony and into oncoming traffic because the help prompts locked me into a never-ending loop of “not quite what I was looking for”. To make things worse, they didn’t offer an easy way to contact them with queries; everything had to go through their click-button, automated help system.
Use marketing principles to create your personal brand.