Webinar presented by: Greg Dowling, Vice President of Mobile Strategy & Measurement, Semphonic

With new technologies putting the Internet in everyone’s pocket and an exploding apps market taking the possibilities to dizzying new heights, mobile devices have assumed a central role in the Internet equation. But going mobile is the easy part. The trick is to make sure your investment pays off, and for that, new metrics strategies are needed.

Learn about the hurdles involved in navigating this rapidly evolving terrain and understand ways to successfully address key mobile measurement issues, including:

• Handling multiple channels of data that include mobile and mobile applications
• Choosing the right mobile measurement infrastructure
• Handling carrier and phone restrictions and limitations
• Integrating mobile with fixed web