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Multivariate Testing, Notification Design, and Visual Hierarchies: What We’re Reading

by Steve Singer

Multivariate Testing, Notification Design, and Visual Hierarchies: What We’re Reading

We're reading about multivariate testing, designing effective notifications, patterns of visual behavior and the creation of visual hierarchies, the benefit of revealing passwords on input screens, and a decidedly mystical approach to user experience design.

What are you reading?

Multivariate Testing: Learning What Works From Your Users at Scale

One way to improve digital products is to gain a deep understanding of how users interact with them. There are numerous ways to do this, and one of the most effective and instructional is multivariate testing. In this post, the authors—Tyler Fisher and Livia Labate of NPR’s Visuals Team—describe how they used multivariate testing to figure out how best to get readers to take action at the end of a visual story.

The Psychology of Notifications: How to Send Triggers that Work

How quickly do you respond when your phone rings or vibrates? The quicker your reaction, the more effective the trigger or cue was. By using psychology to properly time cues while making them intriguing, designers “can build notifications that people look forward to engaging with.” 

How Eye Scanning Impacts Visual Hierarchy in UX Design

According to this post by author Jerry Cao, the majority of humans follow two basic patterns when looking at a web page: the “F-Pattern” (used mostly for text) and the “Z-Pattern” (for visual layouts). Cao argues here that designers should pay attention to these established patterns when creating a visual hierarchy for their designs.

Showing Passwords on Log-In Screens

Until engineers develop more secure ways to ensure that what should be private stays private, we’ll be stuck with using passwords, despite their many limitations. One way to help people remember their passwords, according to Luke Wroblewski, and relieve the common frustration of typing in the wrong one, is to show, rather than obscure, the password on the familiar password entry screen. 

Mystical Guidelines for Creating Great User Experiences

“This article aims to present an overview of the [Jewish] mystical process of creation and principal of co-creation and to illustrate how it can guide bringing digital product ideas into reality.” As one commenter noted, this post is “endearingly bonkers.” And, that’s ok with us.

Image Source (Creative Commons): SuperFantastic.

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