In this webcast, Scott Glatstein, President of Imperatives LLC and author of Strategy Activation: How to Turn Your Vision into Marketplace Success, will tell you:

• Why 90 percent of all business strategies fail in the marketplace
• How high-performing organizations leverage the four key implementation success factors
• How to design a customer experience that matches expectations
• How the right culture and reward structures can build a workforce committed to implementing your promises
• How to design the necessary processes and select the right tools that will enable marketplace success

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