Use marketing principles to create your personal brand.
As marketers, we can’t sit around and wait for our customers to recommend our businesses, can we?
If you work in the digital space, you’ll know that it’s an ever-evolving, fast-paced world that if you don’t keep up then you'll fall very far behind.
For many marketers, the 4 Ps are often a distant memory. We may have studied them at university but few of us get to see how they play out in reality
Are you a news junkie? Do you love current affairs? Or, is your favourite guilty pleasure indulging in the gossip section of a glossy magazine?
In the rush to “content strategy” the words “thought leadership” are often bandied in the conversation between those offering content management.
The job seeking process is changing, transforming like all traditional media options on the back of the evolving online landscape.
Content marketing is a popular concept with modern marketers. So too is growth hacking. And all of the various components of digital marketing.
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