Image for Marketers: Why you need to focus on the middle of the funnel right now

Marketers: Why you need to focus on the middle of the funnel right now

With many leads getting lost through the funnel, why are marketers focused on the top and not spending more of their time on the middle of the funnel?

Topic: Industry Trends
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The Future of Work is Empathy

If there is one thing COVID has taught us in business, it’s to question whether we understand our employees as well as we understand our customers.

Topic: Industry Trends
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How To Tell Your Career Story In An Interview

You were probably in autopilot before your interviewer finished the question, or busy worrying about what curly interview question was coming next.

Topic: Industry Trends
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Image for Business As [Un]usual: Mindsets & frameworks to steer your business through the pandemic & beyond

Business As [Un]usual: Mindsets & frameworks to steer your business through the pandemic & beyond

Use this time to move towards a more resilient, evolutionary business paradigm. Katja Forbes offers clear advice on how to plan the way forward.

Topic: Industry Trends
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How To Get The Most From Remote Working

We've outlined all our tips and tricks on how to make working from home work for you!

Topic: Industry Trends
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5 Tips To Help You Work From Home... With Children!

Working at home with children around can be a challenge, here are our 5 tips to help things run a little smoother.

Topic: Industry Trends
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How Conversational Interfaces are Changing the Face of UI

Conversational interfaces are being hailed as the future of UI. Andrew Miller from Aquent Gymnasium chats to us about the uplift in the technology.

Topic: Industry Trends
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It’s ALL about the company culture

Suddenly companies and their boards are starting to take company culture seriously. Why is that?

Topic: Industry Trends
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Image for Customer-Centric UX Must Be a Top Priority For Your Business

Customer-Centric UX Must Be a Top Priority For Your Business

A 1-second page delay could potentially cost you $2.5 million in lost sales every year. Take these steps to prioritize customer-centric UX.

Topic: Industry Trends
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Set the Pace of Change with Transformative Teams

Transformative teams can pivot and adapt to today’s rapid pace of change in ways that a compartmentalized staff cannot.

Topic: Industry Trends
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Optimizing the customer experience for business success

How to be ahead of the customer experience game on changes that apply to your industry.

Topic: Industry Trends
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Image for Top Tips For Screening MarTech Candidates

Top Tips For Screening MarTech Candidates

In an industry that’s changing rapidly, it’s challenging to ensure candidates have the skills you need to make MarTech work to grow your business.

Topic: Industry Trends
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Image for Elevate your MarTech knowledge with these tools

Elevate your MarTech knowledge with these tools

Marketing technology, also known as MarTech, is constantly changing and evolving. Check out our list of the most helpful MarTech training resources.

Topic: Industry Trends
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