Digital Campaign & Engagement Manager

Melbourne CBD, Australia
Start date:
posted by:
Imy Storm

Job Description:

I have a fantastic opportunity for an ambitious, driven and whip smart Digital Marketer / Agency Account Director, to join the team of a publishing house, based in Melbourne. The company is undergoing a period of great change, and are looking for someone to create and drive the digital strategy in a business critical role.

  • You will be responsible for the growth and experience of their online presence across all devices, channels and segments, across APAC. This includes driving eCommerce and business revenue, expanding their reach beyond their traditional channels and supporting the shift of their business and marketing efforts towards customer driven marketing.
  • This role will require huge amounts of drive, clear and critical thinking, and stakeholder management
  • You will need to enter the business and audit the current situation, clearly assessing where they are at, what needs to be done, what is being done incorrectly etc, and from this form a strategy.
  • Reporting into the VP of Marketing & Strategy APAC, you will lead a small team of digital specialists across email, search, social, content, web and analytics to build and deliver a performance marketing practice that enhances the effectiveness and quality of their campaigns.
  • You will work closely with their wider marketing team to provide expert advice on how to use digital channels to deliver the best results for their customers and business.
  • You will also be accountable for:
    • Designing and managing their eCommerce campaigns end to end
    • Managing their media partners to deliver optimal results.
  • This role would suit an Account Director level agency person ​looking to make the move in-house, or an up-and-coming Digital Marketing Manager from a retail or corporate background.
  • This is a contract role to start ASAP and to run for c.6 months, with potential for ongoing (there is flexibility on the length of contract).
  • It's an incredible opportunity to really take the lead, drive your vision, and make a huge impact. There is a huge amount of responsibility attached to this role.