#156783

Digital Marketing - Lead Generation

Location:
Melbourne
Start date:
17/02/2020
Posted By:
Shakira Park-Stewart
Date:
13/02/2020

Job Description:

A globally recognised NFP based in Carlton is seeking a Digital Coordinator to join them on a three-month contract basis.

This organisation works with its partners and communities to find practical, innovative ways for people to lift themselves out of poverty and thrive. They are one of the most influential social justice organisations in Australia and over 90 countries across the world.

The Digital Coordinator reports to the Digital Marketing Manager in the Marketing Communications unit.

This role is responsible for developing and driving online engagement through content marketing across the digital portfolio to:

  1. Acquire new supporters and maintain support with existing ones
  2. Maximise web traffic, revenue and actions
  3. Drive increased brand recognition

Key responsibilities will include:  

  • Develop and implement paid and organic digital marketing strategies across social media channels (Facebook, Twitter, YouTube, Pinterest and Flickr)
  • Write compelling copy for online content
  • Execute digital acquisition and retention strategy across SEO, PPC, social media
  • Monitor and evaluate strategies to engage supporters and the public and meet agreed KPIs
  • Develop top line weekly reports including recommendations for optimising 
  • Develop and maintain excellent stakeholder relationships and work collaboratively

Ideally you will have:

  • Proven experience developing and executing successful lead generation strategies in a previous role
  • Experience using FB Ads Manager
  • Knowledge of SEO and PPC best practice
  • Solid understanding of Google Analytics
  • Not for Profit experience (advantageous)
  • WordPress, HTML, CSS and database experience (advantageous)
  • Marketo or similar CRM platform skills (advantageous) 
  • Excellent verbal, presentation and writing skills, including creative copywriting 
  • The capacity to effectively collaborate and communicate across a complex organisation 

This is a 3 Month contract role with an ASAP start. Please hit the apply button or email Shakira sparkstewart@aquent.com for more info.