PR SAM to SAD – Property, Consumer, Lifestyle

Posted By:
Charlotte Flood

Job Description:

My client is looking for an experienced SAM (property focused) through to a senior AD (consumer focused) with SAD/GM potential to join it’s Sydney Public Relations team.

This role will be responsible for the day-to-day management and the ongoing strategic direction, growth, profitability and counsel of the agency’s high-profile property, consumer and retail clients.

This role is perfectly suited to someone who has proven experience providing professional, innovative, attentive, high quality and results-driven PR and communications services to clients. Integral to the role is supporting the senior management team driving new business for the agency. There would be a greater requirement for business and operations support from a SAD/GM role. 

The suitable candidate must have either PR agency or in-house communications experience and be a team leader who is passionate about supporting the culture of the company.


  • Manage the strategic direction and growth of clients.
  • Oversee the day-to-day management of accounts ensuring that campaign/client outcomes are exceptional.
  • Produce and proof a range of communications materials to an expectational standard, including complex media releases, senior stakeholder briefing documents, speeches and scripts, creative strategies and Q&As
  • Use your excellent understanding of social, digital and traditional media to deliver high levels of editorial and large-scale integrated campaigns
  • Develop new, creative and innovative ideas for clients.
  • Direct and manage staff, ensuring effective mix of technical tuition and mentoring.
  • Assist with new business procurement by cultivating leads, engaging contacts throughout proposal process and winning new business. 
  • Prepare and submit outstanding and regular reports for clients, upward reporting to senior management and regular, positive information sharing with team.
  • Assist in new business procurement via contributing to and leading proposals, cultivating leads, engaging contacts throughout proposal process.
  • Management of client budgets
  • Some domestic travel will be required.

Job Specific Skills & Experience

  • Agency experience but given the specific nature of the industry this candidate may currently be client side.
  • Property and/or retail property experience (residential real estate, residential project marketing, master planned communities, commercial – industrial/office, shopping centre/destination).
  • Tertiary qualifications in a relevant field.
  • Knowledge of global market trends, industry news and competitor activities.
  • No less than 6 years’ experience in senior public relations/corporate communications/marketing role.
  • Excellent proven account management skills.
  • Experience in people management.
  • Strong verbal communicator and proficient presenter
  • Well-developed communications, influencing and negotiating skills. 

Cultural Fit:

  • Seeking to work in a small agile team environment, whilst still connected to a large-scale team based in Melbourne.
  • Seeking a flat structure where the opportunity exists to work autonomously whilst also collaborating with team.
  • Seeking diversity in client base – not all ongoing retained work so it’s a very agile and dynamic environment.

Give me a call about this great role on (02) 8667 8888 or send me your CV at cflood@aquent.com