#181978

Marketing Manager - Enterprise

Location:
Australia
Job Terms:
Permanent
Salary:
$125 - $150K inc super
Posted By:
Zena Nicolson
Date:
07/11/2022

Job Description:

The marketing manager role sits within their collaborative industry marketing team, supporting the development of the Enterprise services sector marketing strategy across key campaigns. This role suits an experienced marketer who enjoys taking ownership, defining and driving B2B marketing campaigns, optimising journeys and and building senior level stakeholder relationships.

Enterprise is a specialist division, dedicated to advising the emerging, private, family and mid market organisations. You will be working with established entrepreneurs, family businesses, not-for-profits, and fast-growing companies to build thriving organisations. At Enterprise, they offer an extensive range of services to help clients through every stage of their life cycle, whether starting, growing or exiting their businesses.

Enterprise Clients are often referred to as the “engine room of the nation’s economy”. They’re part of a sector that employs nearly a quarter of all Australians and is responsible for close to 40 per cent of the nation’s business revenue. This market is unquestionably vital to the nation’s economic wellbeing but it is also facing a time of unprecedented change, in an environment where businesses need to: do more with less, re-assess R&D requirements, adapt and evolve current practices – harness innovation such as cloud and software-asa-service (SaaS) improve performance; and safeguard their business growth. By bringing our clients diverse expertise together, they provide their clients the confidence to focus on the things that will truly make an impact and help them grow.

Responsibilities:

  • Supporting the Enterprise Senior marketing manager on the development and implementation of the annual Enterprise marketing strategy and plans
  • Defining appropriate objectives and metrics for marketing and communications campaigns to support business goals.
  • Develop campaign objectives, content and channel strategies and appropriate tactical plans in collaboration with Customer Experience and Brand teams.
  • Ability to modifying the plans as required to reflect market developments during the plan period including facilitating appropriate input and consultation of stakeholders as required.
  • Contribute to continuous innovation in marketing campaigns and share across Client Experience & Brand.
  • Building and leveraging relationships with internally and externally e.g. relevant industry associations.

You will bring:

  • A deep understanding of B2B Marketing with demonstrated experience of identifying value proposition, key messaging, growth marketing customer lifecycle strategy
  • Solid B2B Campaign Marketing Manager experience delivering multi-channel strategies ideally across the SME sector
  • Possess strong verbal and written communication skills in order to clearly present a point of view with senior stakeholders
  • Bring proven ability to be able to communicate articulated marketing plans and strategies, marketing and communications briefs and content development.
  • The role requires the co-ordination of many elements and contributors to the successful implementation of marketing campaigns
  • Effective project management to ensure appropriate, timely and efficient engagement is required.

 

 

Client Description:

Our client is a highly regarded top tier consultancy who prides themselves on their culture and inclusive values. It’s about representing everyone, regardless of gender, cultural background, sexual orientation, age or any other characteristic. It’s about giving everyone access to the same opportunities to thrive, be their best and feel empowered to bring their whole selves to work.

 

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