Marketing Automation Specialist

Job Terms:

Job Description:

Marketing Automation Specialist

  • Long standing, not for profit who truly make a difference
  • Incredibly supportive team
  • Hybrid working environment
  • Salary package benefits

I'm representing one of Australia's most known NFP charities, they aim to improve the quality of people's lives who are in need. Through community support, care services and rehabilitation.

They are on the look out for a Lifecycle Marketing / Automation Manager.

This is a new and important role to the business, recently implementing Salesforce Marketing Cloud, they need someone who has a deep knowledge of the tool, has been hands on in customer segmentation, can create new personalised, nurture and retargeting campaigns to drive the foundation forward.

The role:

  • Leverage Salesforce Marketing Cloud to deep dive into their database and audience to identify key target segments
  • Plan and build nurture, personalisation and retargeting campaigns
  • Create and execute a supporter lifecycle program
  • Continuously analyse performance to ensure optimisation and new opportunities for growth are recommended
  • Carry out A/B testing to find the best way to approach and make an impact
  • Work with the wider marketing team to share insights and drive engagement

Your experience:

  • 5+ years experience in a similar role (lifecycle, CRM, retention or loyalty)
  • Extensive hands on experience with Salesforce Marketing Cloud, this is your primary platform
  • Deep understanding of how to leverage the platform to achieve commercial success
  • Previous success of identifying clear customer behaviours and segments
  • Able to develop, implement and execute customer journeys/lifecycle programs
  • Strong understanding of loyalty and lifecycle journeys to ensure personalisation and retention
  • Analytical mindset and strategic thought process
  • Thrive in a collaborative environment and strong project management skills

If you are looking for your next challenge, want to take ownership of their SFMC platform and make a difference - then I'm keen to speak to you!

Apply now or contact me on agarfield@aquent.com

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