#197631
Marketing (Retention) Manager
Posted By Zena Nicolson •
Sydney | Warrane (wah-rang)
Overview
Placement Type:
Temporary
Salary/Pay Rate:
Daily Rate $700+ super
Start Date:
04 Nov, 2024
- Plan and manage strategies to drive retention, including campaigns to drive ongoing product activation, usage and next-best action
- Identify high-risk churn customers and develop initiatives to engage and retain them
- Develop educational content centred on products and key features, including webinars, articles and videos
- Collaborate with cross-functional teams on retention strategies
- Reporting and forecasting on attrition and active use
- Work closely with Events, Expansion and Community teams to leverage opportunities to deepen customers’ product usage and engagement
Client Description
- Global Technology Company
- Initial 12 month Contract
- Hybrid – 2 days a week in office / 3 days WFH
Opportunity to join a Global Tech company who has consistently appeared in Fortune’s top 50 Best companies to work for over the last 5 years!!!
We are seeking an experienced Retention Lifecycle Marketing Manager to lead end-to-end customer lifecycle marketing campaigns across multiple channels based on behavioural insights and touch points, including onboarding and post-purchase journeys
Other Requirements
- A collaborative, inquisitive person who brings extensive experience driving customer centric, data-driven retention lifecycle marketing strategies
- B2B marketing experience within technology or SME target audience is highly desirable
- Solid project management skills, highly organised to deliver projects by deadlines
- Excellent written and verbal communication
- Thrives working in a fast-paced environment
- Strong understanding of customer data, including behavioural and attitudinal to lead decision making
- Degree in marketing/business/communications
