Developing and Launching a New Music/Video Product

Aquent Aquent

NEEDS

A major mobile device and electronics company was looking to design, develop, and launch a new music product under very tight deadlines.The high-profile product was to be featured on the client’s line of premium mobile devices worldwide.

SOLUTION

Aquent assisted the client’s design team in finding the best visual design, interaction design, conceptual design, copywriting, documentation, and project management talent — and on very short notice. By alerting our network of creative talent that there was an opportunity for them to help design and launch a new product on a massive scale, we were able to fill the client talent order quickly.

RESULTS

The service started on smartphones, moved to tablets, and then to desktops, smart TV, and wearables. It has been extended beyond music to also cover video, including virtual reality video. The client supported the product launch with a large media/advertising campaign, including television ads featuring many of the biggest stars in music. The team, which included Aquent talent, won a number of design awards.

Recent Case Studies

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Building a UX Team

Aquent helped save the client 30%-50% versus using traditional agencies, provide stronger user experience consulting and support to internal clients, reduce the time needed to find quality UX talent.

Driving Adoption of Interactive Products image

Driving Adoption of Interactive Products

Aquent helped quickly identify and fill senior-level UX/UI roles, provide contract talent who the client can work with on a flexible basis, improve adoption rates for the client’s interactive products.

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