We are looking for a Google or Adobe Analytics Specialist to be directly responsible for data mining and marketing analytics initiatives to realize customer/client value potential. You will provide strategic business and marketing recommendations; advise and assist in reviewing customer and client data. You will also support and promote data analytics awareness and ensure efficient and effective system implementation and integration.
- Leads marketing and analytics activities for business unit with a high focus on digital marketing campaigns, test design, performance analysis and critical metric reporting.
- Plan and Perform A/B and multivariate testing on marketing campaigns. You will need a deep understanding of experimental approaches in Marketing Campaigns as well as experience and knowledge of Google or Adobe Analytics.
- Interprets statistical conclusions into business solutions and collaborates for successful implementation in a cross-functional and decentralized global business environment.
- Leads teams to optimize multiple models, and develops selection criteria as well as related strategies to assist sales promotions and marketing campaigns across the customer lifecycle
- Provides enthusiastic and creative customer led recommendations to all sales and distribution channels to maintain existing Business Partner relationships and securing business opportunities.
- Working with local/global Marketing Analytics resources, leads projects to develop and implement data analytics decision tools and business case models
- Assists Marketing and Product Development where needed
- Provides support to global marketing analytics initiatives as needed
Developmental Value of Position:
This position with its regional and global reach and interaction with senior leadership will develop the critical marketing competency of customer value management and enable the employee to move on to more senior marketing roles in the future.