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Search Manager & Director - Search Engine Marketing (Paid)

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Search Manager & Director – Search Engine Marketing (SEM) PAID
Temp to perm
Onsite in Newton, MA

The Search Manager/Director is responsible for the day-to-day management of a client's paid search marketing initiatives. This includes managing the execution of search marketing strategies based on a client's business objectives. Detailed tasks include managing the strategy and planning of paid search campaigns, managing the launch of each program, optimizing each program to meet specified performance objectives and managing client expectations/ communications throughout the duration of the engagement.

The biggest "MUST HAVES" for this role includes experience with big name brands & experience working with budgets upwards of $500k/month. Ideally, the candidate will have an agency background, as well.

Responsibilities include:
• Understanding the client’s product and their marketing objectives and goals
• Reviewing and analyzing competitor sites
• Staying informed of industry trends and best practices and understanding how they can be applied to accounts
• Identifying and developing the most effective and cost-efficient paid search programs
• Effectively interacting with search engines to understand their services, capabilities, and operational requirements
• Researching and selecting keyword, ad copy and landing pages
• Setting and updating budgets caps and making sure accounts are pacing properly based on pre-determined spend
• Creating and implementing analytics tags
• Managing IOs and budgets with search engines
• Reviewing accounts pre and post launch
• Tracking and analyzing account results
• Creating monthly client reports and keeping clients updated on the status of their accounts
• Establishing and managing account launch plans
• Forecasting and planning – working with Account Directors to understand the needs and direction of the business, anticipating and recommending business priorities to meet these needs
• Managing and maintaining positive relationships with clients

Skills and Experience:
• 3+ plus years of search engine marketing experience required
• Previous campaign management experience and a comprehensive understanding of:
• Setting up paid search accounts from scratch
• The different types of search engine marketing tactics
• PPC optimization techniques (ROI / CPA / CPL / Impression Share)
• Experience with 3rd party tracking (Doubleclick & Atlas) - including their limitations
• Experience with Bid Management tools (Marin & Searchignite) - including their limitations
• Experience with Analytics tools (Google Analytics, Web trends, Omniture)
• Search Engine Desktop Tools (Google AdWords Editor)
• Direct experience in managing large scale, complex paid search campaigns
• Must be of a technical and analytical mindset. Experience working with large sets of data will be advantageous
• Google Certification (Fundamentals), Analytics and Advanced Certification (a plus)
• Computer skills including proficiency with Microsoft Office, particularly Excel and PowerPoint
• Must have excellent attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
• Excellent written and communication skills
• Excellent interpersonal skills, and eagerness to work as member of a team
• Willingness and ability to travel and work extended hours as needed
• Bachelors Degree and three years experience (or an equivalent combination of education and experience) in the client service field

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