In the ever-evolving landscape of graphic design, designers can be sure to quickly make themselves irrelevant by staying stagnant and not learning new skills.
These days, my clients are not only asking for traditional Digital Designers who can design some eDMs and banner ads but also requesting multiple versions of motion work for their social media content. Most Senior Designers are now using Figma in their design process, allowing them to contribute, give feedback, and make better decisions faster.
Therefore, it really is time for print-based graphic designers to upskill and expand their software skill set. By incorporating motion graphics into their repertoire, designers can not only enhance their value but also position themselves for greater career opportunities.
The Rise of the Multi-Disciplined Designer
Today, Aquent’s clients are seeking designers who can deliver dynamic, interactive experiences across multiple platforms. This shift has created a demand for multi-disciplined designers who can seamlessly transition between print, motion, and digital design.
If you are already a Graphic Designer who is proficient in Adobe Photoshop, there are two software add-ons that will be easy to learn; making you stand out with recruiters and clients and are gold nuggets to add to your skill list. They are Adobe After Effects and Figma.
Don't just take my word for it, I have been talking about this with all of the print-based design freelancers I regularly work with. Here's what one person had to say after eventually caving and listening to my advice:
“I'm really enjoying motion design after 20+ years of wrangling print and digital. Something new to learn!”
Jance, Graphic Designer
There are many benefits for Graphic Designers to Upskill with Adobe After Effects:
- Create engaging animations: Add life to their designs with captivating animations that draw attention and convey messages effectively.
- Produce dynamic video content: Develop eye-catching video content for social media, websites, and marketing campaigns.
- Collaborate with other creatives: Work seamlessly with video editors, animators, and other professionals in the creative industry.
- Expand their portfolio: Showcase their versatility and attract a wider range of clients.
By mastering Figma, Graphic Designers will be able to:
- Design for multiple platforms: Create designs that are optimised for various devices and screen sizes, ensuring a consistent user experience.
- Collaborate in real-time: Work with team members simultaneously, reducing the need for time-consuming file sharing and version control.
- Prototype and iterate quickly: Rapidly test and refine designs without the need for coding, saving time and resources.
- Stay up-to-date with design trends: Access a vast library of design resources and inspiration within the Figma community.
Training options for Designers
Our Aquent Studios team recently put a number of our Graphic Designers through an After Effects course with Udemy which they all found really engaging and informative. There is a fee, but I think it is very affordable.
Be sure to also check out Aquent Gymnasium's free design training shorts, courses and collections. Udemy also have a good Figma course.
You can also reach out to any of our Design Talent Agents, or myself if you want to have a confidential chat about your career. We're always happy to talk!
In today's competitive market, upskilling is no longer an option but a necessity. By learning After Effects and Figma, you can equip yourself with the skills needed to thrive in the digital age, deliver exceptional work that exceeds client expectations and add more work to your folio.
About the author
Here at Aquent Vanessa Dolan specialises in recruitment for Digital Design and Development across freelance, permanent and contract roles. Vanessa has 20+ years global advertising experience working in Australia, Amsterdam and the Middle East, and for the past 4 years, she has been specialising in the recruitment of extraordinary talent in Australia. Vanessa is also an active coach for graduates wanting to enter the creative market, and a mentor for women working in marketing. In her spare time you will find Vanessa either in the gym, kickboxing, or at home doing yoga — all depending on how her day went.
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