Digitalks Webinar | Marketing done right: How to deliver commercial outcomes without the BS
Presented by: Matt Allison, Managing Director, Ubiquity Lab
Inspiring and educating the digital community through events and activations.
Throughout the year, we host a variety of free, face-to-face events and online activations for our clients, talent and wider digital community. Our aim is to inspire and provide valuable, educational content that helps people and organisations grow and succeed.
Upcoming Events
Digitalks webinar: The ‘New Old’ Megatrend: A missing demographic in your digital marketing strategy?
Zoom webinar
We’re kicking off our 2021 series of #digitalks webinars with Jeff Sanders, one of Australia’s leading database marketing agency specialists. He’ll be talking about the ‘longer lives’ megatrend which has opened up a powerful, high-spending category of 50 to 75 year old’s who buy and behave differently to other age segments. These are the ‘New Old’.
The topic is: The ‘New Old’ Megatrend: A missing demographic in your digital marketing strategy?
In Australia, this is about 3.2M people who hold around 70% of the disposable income. They’re healthy, wealthy, social, online and looking to enjoy life. Unfortunately, many marketers haven’t noticed this seismic shift and continue to ignore this growth segment. The problem, of course, is that if 50+ is not on your radar, you’re not on theirs either. And that’s money left on the table.
Hootsuite’s 2021 Social Trends Report backs this up and says: “Marketers that diversify how they reach this increasingly digitally-savvy and lucrative demographic can leapfrog other organisations that are still blinded by ageism and stereotypes”.
In this 45 minute presentation, Jeff Sanders, Partner of Fifty Not Out will discuss:
- Six principles that will address the new ageing megatrend
- Money talks — and older adults dominate the conversation
- How to communicate with the New/Old
- Digital First … not Digital Native
- Culturally connected … not just the same way as their kids
We hope you can join us and please feel free to invite your friends and colleagues too. The webinar is free to attend and we will also send the recording to anyone who registers.
Feedback from event attendees
“Invaluable. Learned a lot. Am a 15 year exec in customer ops and marketing.”
“Well presented and the frameworks are exactly what we need for our business.”
“Great presentation with clear execution-oriented tools.”
“Terrific events that deliver tremendous value to Australia’s marketing community.”
“Well thought through and the audience left with useful knowledge.”
“I've never attended a #Digitalks session I didn't thoroughly enjoy. They always leave me feeling inspired and ready to sharpen my focus on the work I do for my clients.”
Past Events
Digitalks webinar: Why accessibility & inclusive design matters
Zoom webinar
With nearly 1 in 5 people in Australia having a disability, digital accessibility is becoming increasingly important for all businesses with an online presence. In addition, with more people working remotely, many have had to take up digital ways of working and communicating which has been a catalyst for organisations to pay a lot more attention to their websites and digital touchpoints.
At its core, accessibility is about delivering truly inclusive experiences which lead to multiple benefits – improved customer experience, strengthened brand presence, and a reduction in legal risks.
At our #Digitalks webinar, Andrew Miller, Program Director and Jeremy Osborn, Academic Director of Aquent Gymnasium explained a new way of thinking about accessibility, and introduced the key concepts behind inclusive design to help organisations map a path for a more accessible future for everyone.
During the 45 minute presentation, they covered:
- Why it’s important for digital content to be accessible
- The legal risk of not prioritising accessibility, plus the business opportunities
- Why designing for accessibility results in designs that benefit everyone
- Who is responsible for accessibility
- The most common accessibility problems to address
- How to test for accessibility issues
- The process to address accessibility for your organisation
Digitalks webinar: How to tackle mental health and wellbeing for you and your team
As we adapt to the impacts of 2020, one thing has risen to the top of the agenda — mental wellbeing — a concern that has never been more openly talked about. Business leaders and their teams are feeling levels of stress and anxiety they have never experienced before, and many have colleagues or friends who are struggling to cope.
So how do we check-in with our teams and provide the right leadership and support during these challenging times? One of the greatest rugby union players of all time, All Black legend and co-founder of workplace wellbeing app Mentemia, Sir John Kirwan provided practical ideas and insights alongside his colleague, health psychology specialist Dr Fiona Crichton.
Sir John Kirwan (known to most as JK) was one of the most high-profile rugby players on the planet. But during that time he was hiding a serious mental health crisis. He shared his journey from surviving to thriving, what tools and techniques keep him at the top of his game today, and how these can help you and your team.
In their 45 minute webinar, JK and Fiona covered:
- Practical tips on how to check in and support your people in this ‘new normal’
- How to foster a culture of wellbeing in your team
- Leadership advice for remote and hybrid work models
- The importance of a daily mental health plan and what that means
- How digital self-help tools like Mentemia can help (and are already helping staff at leading Australian and Kiwi companies)
UX Australia 2020
For the 5th year in a row, we were proud sponsors of the annual UX Australia conference — which this year was 100% online with presentations and workshops spanning over 4 days.
Monique Richards presented a live demo of our Team Readiness learning platform during the conference where professionals can customise their own UX learning journey. Plus we ran a competition for 10 lucky people to win 3 months free access to our training platform.
Monique and Rosie McAlister, our Melbourne Talent Agent also presented a workshop for Women in UX in partnership with UX Australia called "Reclaim your power - influence your future".
Digitalks webinar: Business as (Un)Usual: Mindsets & frameworks to steer your business through the pandemic & beyond
Presented by: Katja Forbes, Managing Director, Designit, Australia & New Zealand
Digitalks event: Story-powered communication: How to engage, influence and inspire
Presented by: Mark Schenk, Managing Director of Anecdote
Digitalks Event: Gender-neutral marketing: Is unconscious bias holding back your brand?
Presented by: Anne Miles, Managing Director of Suits&Sneakers
Put it to the Panel: Let's talk about mental health in agencies
Presented by: Sabrina Riedel, Executive Producer @ Clemenger BBDO, Julia Birks, Associate Director of Strategic Design @ Isobar, Megan Barrow, Beyond Blue Ambassador & Director @ JoElla Marketing, Anne Miles, Managing Director @ Suits&Sneakers
Digitalks event: Leveraging search, editorial and behavioural insights in a new era of marketing
Presented by: Andrés López-Varela, Head of Strategy at Storyation
10 Minute Talks: Measuring success in PR – 4 case studies showcasing PR campaigns with tangible business results
Presented by: Rob Lowe, Joint Founder and Director of Poem, Brad Tubb, Head of Client Service at Sling & Stone, Luke McClelland, Associate Director at Pulse, part of opr Agency, Symon Madry, Practice Head, Technology & Business at Red Havas
10 Minute Talks: 4 content marketing case studies: driving measurable results with strategic content
Presented by: Cam Bisley, & Lauren Brady, Pearson Australia, Rene Rached, Medibank, Stephen Graham & Sharon Behen, Isobar, Antonella Hellier, Australia Post
Put it to the Panel: Keeping relevant in development: The latest in frameworks, methodologies and diversity within your team
Presented by: Louiza Nutt, Head of Technology Practices at MLC Life Insurance & Managing Director at Go Girl, Go for IT, Jason D'Souza, Solution Architect at Today, Bradley Smith, Technical Lead at Energy Australia, Ben Pitt, Solution Architect at Transpire