Digitalks webinar: How to tackle mental health and wellbeing for you and your team
Presented by: Sir John Kirwan
Inspiring and educating the digital community through events and activations.
Throughout the year, we host a variety of free, face-to-face events and online activations for our clients, talent and wider digital community. Our aim is to inspire and provide valuable, educational content that helps people and organisations grow and succeed.
Upcoming Events
There are no upcoming events at this time. Please check back later for future events!
Feedback from event attendees
“Invaluable. Learned a lot. Am a 15 year exec in customer ops and marketing.”
“Well presented and the frameworks are exactly what we need for our business.”
“Great presentation with clear execution-oriented tools.”
“Terrific events that deliver tremendous value to Australia’s marketing community.”
“Well thought through and the audience left with useful knowledge.”
“I've never attended a #Digitalks session I didn't thoroughly enjoy. They always leave me feeling inspired and ready to sharpen my focus on the work I do for my clients.”
Past Events
UX Australia 2021
Sydney - In-person or Online
For the 6th year in a row, we’re sponsoring the annual UX Australia conference (24-27 August) dedicated to all things user experience, as well as all aspects of human centred design.
The good news is that we have discounted tickets for you or any colleagues who’d be interested and that the conference is online. Register with the promo code: AQUENT15 using our sponsor link below and you’ll get 15% off the full price (excluding workshops).
Book or find out more using the link below
Digitalks webinar: The ‘New Old’ Megatrend: A missing demographic in your digital marketing strategy?
Zoom webinar
We’ve kicked off our 2021 series of #digitalks webinars with Jeff Sanders, one of Australia’s leading database marketing agency specialists from Fifty Not Out. He talked about the ‘longer lives’ megatrend which has opened up a powerful, high-spending category of 50 to 75 year old’s who buy and behave differently to other age segments. These are the ‘New Old’.
The topic is: The ‘New Old’ Megatrend: A missing demographic in your digital marketing strategy?
In Australia, this is about 3.2M people who hold around 70% of the disposable income. They’re healthy, wealthy, social, online and looking to enjoy life. Unfortunately, many marketers haven’t noticed this seismic shift and continue to ignore this growth segment. The problem, of course, is that if 50+ is not on your radar, you’re not on theirs either. And that’s money left on the table.
Hootsuite’s 2021 Social Trends Report backs this up and says: “Marketers that diversify how they reach this increasingly digitally-savvy and lucrative demographic can leapfrog other organisations that are still blinded by ageism and stereotypes”.
In this 45 minute presentation, Jeff Sanders, Partner of Fifty Not Out discussed:
- Five principles that will address the new ageing megatrend
- Money talks — and older adults dominate the conversation
- How to communicate with the New/Old
- Digital First … not Digital Native
- Culturally connected … not just the same way as their kids
Digitalks webinar: Why accessibility & inclusive design matters
Zoom webinar
With nearly 1 in 5 people in Australia having a disability, digital accessibility is becoming increasingly important for all businesses with an online presence. In addition, with more people working remotely, many have had to take up digital ways of working and communicating which has been a catalyst for organisations to pay a lot more attention to their websites and digital touchpoints.
At its core, accessibility is about delivering truly inclusive experiences which lead to multiple benefits – improved customer experience, strengthened brand presence, and a reduction in legal risks.
At our #Digitalks webinar, Andrew Miller, Program Director and Jeremy Osborn, Academic Director of Aquent Gymnasium explained a new way of thinking about accessibility, and introduced the key concepts behind inclusive design to help organisations map a path for a more accessible future for everyone.
During the 45 minute presentation, they covered:
- Why it’s important for digital content to be accessible
- The legal risk of not prioritising accessibility, plus the business opportunities
- Why designing for accessibility results in designs that benefit everyone
- Who is responsible for accessibility
- The most common accessibility problems to address
- How to test for accessibility issues
- The process to address accessibility for your organisation
UX Australia 2020
Digitalks Webinar | Marketing done right: How to deliver commercial outcomes without the BS
Presented by: Matt Allison, Managing Director, Ubiquity Lab
Digitalks webinar: Business as (Un)Usual: Mindsets & frameworks to steer your business through the pandemic & beyond
Presented by: Katja Forbes, Managing Director, Designit, Australia & New Zealand
Digitalks event: Story-powered communication: How to engage, influence and inspire
Presented by: Mark Schenk, Managing Director of Anecdote
Digitalks Event: Gender-neutral marketing: Is unconscious bias holding back your brand?
Presented by: Anne Miles, Managing Director of Suits&Sneakers
Put it to the Panel: Let's talk about mental health in agencies
Presented by: Sabrina Riedel, Executive Producer @ Clemenger BBDO, Julia Birks, Associate Director of Strategic Design @ Isobar, Megan Barrow, Beyond Blue Ambassador & Director @ JoElla Marketing, Anne Miles, Managing Director @ Suits&Sneakers
Digitalks event: Leveraging search, editorial and behavioural insights in a new era of marketing
Presented by: Andrés López-Varela, Head of Strategy at Storyation
10 Minute Talks: Measuring success in PR – 4 case studies showcasing PR campaigns with tangible business results
Presented by: Rob Lowe, Joint Founder and Director of Poem, Brad Tubb, Head of Client Service at Sling & Stone, Luke McClelland, Associate Director at Pulse, part of opr Agency, Symon Madry, Practice Head, Technology & Business at Red Havas