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Where to focus your digital marketing efforts

Digital marketing sometimes seems like a bottomless pit — you blink and there’s something new you need to do (or learn).

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Is it time to update your job application packaging?

As a job hunter, feel free to have different varieties of yourself to make it easier for potential employers to feel the same way.

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Forget technology — the future of marketing is all about people

In marketing we are constantly seeking our unique value proposition. We are constantly striving to deeply and emotionally engage with our customers.

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Why inspirational quotes are ruining your career

Those cute inspirational quotes are ruining your career. Your business. And possibly your life.

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6 unorthodox steps to getting noticed by recruiters on social media

When it comes to using social media for job search, the biggest mistake people make has nothing to do with social media itself.

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3 reasons why having a ‘sidebar’ project is good for your personal brand

Why don’t more business professionals commit publicly to an online publishing project on the side? I’m talking about a ‘branded’ web passion project.

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Are you fit enough for your career marathon?

Think of your career as a marathons. Regularly check in on how you’re going in keeping ‘career fit’ for that marathon.

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8 networking techniques for meeting people face-to-face

What is the first step to meeting someone in person? Not a trick question, your first answer is likely intuitive and would be correct.

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8 tips to impress employers with a great UX portfolio

UX is still an area of growth for most businesses in Australia. This means that there is great opportunity for new UX talent.

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The underestimated value of asking questions in a job interview

Most of us are very well practiced on making a statement — and the more interviews you go to the better you get at rifling off your work history.

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