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Brands beware: you can't put a price on the value of your credibility

With social media the backbone of behaviourally based marketing, brand associations could be the longest consumer based con of all time.

Marketing

By Nicole Matejic

8 tips to impress employers with a great UX portfolio

UX is still an area of growth for most businesses in Australia. This means that there is great opportunity for new UX talent.

Job Seeker

By Bas Storm

The underestimated value of asking questions in a job interview

Most of us are very well practiced on making a statement — and the more interviews you go to the better you get at rifling off your work history.

Job Seeker

By Simon Hedt

What no-one ever told you about personal branding

Assuming you’ve accepted the fact that you do, indeed, need a personal brand, it becomes a question of ‘what’ and ‘how,’ not ‘why.’

Job Seeker

By Irene McConnell

3 social media skills you should be working on right now

The social media landscape is constantly changing. The ongoing evolution of social platforms is happening at an ever-increasing rate.

Marketing

By Andrew Hutchinson

3 entrepreneurial lessons you can use to get your next job

Most job hunters might not necessarily think of themselves as entrepreneurs at this point in their careers. But they should. Here’s why.

Job Seeker

By Sputnik

Rethinking your marketing team for the digital age

Large marketing teams have the opportunity to build deep skills in a centralised team which can then be used to support other marketing functions.

Marketing

By Gavin Heaton

10 skills a digital marketing professional must have to succeed

Being a digital marketer means understanding the nuances of the new web paradigms and how they interact.

Job Seeker

By Jeff Bullas

So you want to move from UX to CX?

UX has reached a level of maturity meaning a majority of SMBs to large corporates are reaping the benefits of building their own in-house teams.

Job Seeker

By Michael Rummery

Why the customer is NOT always right on social media

Customers expect to be kept happy; and by and large we feed that sense of entitlement by trying to please everyone — often to our own detriment.

Marketing

By Nicole Matejic

10 resume mistakes that cost you job opportunities, salary & credibility

The Internet is awash with blog posts warning about the dangers of and a failure to use action verbs on your résumé.

Job Seeker

By Irene McConnell

The number one mistake most job seekers make

There are 3 main questions that will guide you through this important step to avoid making the biggest mistake most job seekers make.

Job Seeker

By Ram Castillo

Job seekers: How to get the attention of your dream employer

Companies are people. They have unique styles, voices, appearances, and personalities. Here are 6 steps to get heard by your dream employer.

Job Seeker

By Ram Castillo

How to write the best LinkedIn headline (and why it matters)

Here are a few expert tips on creating and maximising your LinkedIn headline and building your personal brand on the professional network.

Marketing

By Andrew Hutchinson

How to prevent a social media crisis in business

What to do if the latest #PRfail was you, or your organisation?

Marketing

By Nicole Matejic

Data Visualisation: What's the big deal?

Data visualisation is rapidly evolving as a blend of science and art and is certain to change the corporate world. However, there are some challenges.

Job Seeker

By Monique Richards

3 tips for designing a career of distinction

Crafting an area of expertise and depth of knowledge in your career field can help you build a career of distinction.

Job Seeker

By Craig Badings

How to get on the path to UX career success

Recruitment specialist Michael Rummery shares tips that will help you take steps towards achieving a great career in UX.

Job Seeker

By Michael Rummery