Digital Marketing Specialist (Paid Media)

Overview

• 12 month contract, flexible and hybrid working
• Paid search and paid social experience A MUST
• $430 per day + super PLUS additional leave included in total package

Exciting opportunity for a seasoned Paid Search Specialist with strong paid search and paid social exposure to join a leading global SaaS tech organisation within a growing and supportive team.

What you’ll be doing:

• Supporting the digital marketing managers with campaign implementation, reporting, optimisation and testing
• Developing and executing bidding, targeting and inventory trading strategies.
• Implementing, QA, and troubleshooting ad campaigns, using DSP platforms & other ad tech solutions
• Managing campaign timelines and deliverables across internal and external stakeholders
• Coordinating campaign and asset requirements with the XD, creative agency and internal stakeholders
• Providing a supporting role in the response to marketing briefs for seasonal campaigns including channel strategy, creative recommendations and performance forecasts
• Assisting in defining goals and targets for campaign activity
• Managing day-to-day budget pacing, performance and results against business goals and KPIs
• Working with the broader acquisition marketing team to align on best practice, bid and creative strategies
• Participating in regular meetings with key stakeholders to report on campaign performance
• Contributing to paid media roadmap including strategies, processes, and tools to drive growth in collaboration with online acquisition marketing managers.
• Responsible for monitoring and reporting on paid media campaigns (metrics like reach, engagement, community size, website visits, etc).

Experience you will need to be considered for this role:

• Approx. 3+ years SEM and paid social experience
• Hands on proficiency across key industry tools; SA360, DV360
• Knowledge of the RTB and wider programmatic landscape.
• Have a keen interest in small business finance, fintech and SaaS.
• Proven knowledge and expertise in online acquisition (programmatic, SEM, paid social, mobile) tactics and best practices, include leveraging customer insights
• Experience with SA360, DV360, Adobe Analytics, Facebook, YouTube and LinkedIn, or similar platforms.
• An understanding of attribution modeling across paid and organic media channels.
• Team player with a client partnership mindset to interact effectively with technical and non-technical colleagues.
• Outstanding communication skills with the ability to clearly present ideas, updates and results to business partners on various levels.
• Customer-focused – tenacious about understanding customer behaviors, and passionate about delighting customers at every touch point.

What’s in it for you:

• An opportunity to be part of a growing organisation with various opportunities for development
• Additional recharge days for wellbeing and rest.
• A forward-thinking and Innovative manager to support you in driving your projects forward and leading you towards your marketing goals.
• Hybrid role within a flexible organisation

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The ideal start date for this role will be in February, however there can be some flexibility here depending on candidate needs.

This will be a short interview process, and we are looking to move forward with the right candidate ASAP.

If this sounds like you, please apply now and I will be in touch. You can also send your CV directly to [email protected] should you prefer.

Thank you, and I look forward to hearing from you.