PR Assistant フランスの高級ブランド

Overview

PR Specialist

Mission:

The mission of the PR Specialist position is to establish and enhance the recognition of the company’s targeted brand image. This involves strategically planning and executing public relations initiatives to effectively communicate the appeal of the company’s products and brand philosophy to customers. The PR Specialist will build and maintain strong relationships with the media, ensuring that the company’s brand message is consistently and positively represented across various platforms. Through proactive engagement and innovative PR strategies, the specialist will play a crucial role in fostering brand loyalty and driving consumer interest and understanding of the company’s offerings.

Main Duties:

• Product PR: Formulate and execute strategies to effectively promote and communicate the appeal of products to the target audience through various media channels.
• Formulating and executing PR plans utilizing magazines, web/SNS.
• Building relationships with web media.
• Planning and managing caravans, events, and new product launch presentations.
• Creating and managing new product releases and production materials.
• Handling interviews and checking and proofreading published articles.
• Planning advertisements and progressing tie-ups.
• Other related tasks.

Communicating product reliability through PR and enhancing brand loyalty is crucial as it promotes consumer understanding of products and search behavior, leading to new customer acquisition and customer development, ultimately contributing to the improvement of Customer Lifetime Value (LTV).

We are looking for individuals who are passionate about taking on the challenge of “long-term brand nurturing PR” at the company and wish to enhance their expertise.

Mandatory Qualifications:

• Background in PR or ePR (2-3 years).
• Experience in contacting journalists and influencers.
• Ability to manage multiple projects simultaneously.
• Business-level English skills.
• Native-level Japanese (N1)