Digital Data (Campaign) Analyst
Overview
Placement Type:
Temporary
Salary/Pay Rate:
$120- $130K+ super
Start Date:
31 Mar, 2025
Omni-Channel Data Analysis and Recommendations:
Collect and analyse media data from multiple platforms (e.g., Google, Meta, LinkedIn) to assess the performance of digital advertising campaigns. Use appropriate platform tools and/or advanced statistical methods to evaluate the impact of marketing initiatives. Provide insights to optimise campaign strategies, creative development, and landing pages to exceed business KPIs.
Web Funnel Optimization & A/B Testing:
Analyse web funnels and customer behavior to identify bottlenecks, drop-offs, and opportunities for improving the user experience. Collaborate with Web and CRO teams to develop A/B test hypotheses, and assist in setting up, monitoring, analyzing, and reporting experiments. Drive improvements in key metrics by implementing changes based on test results.
Reporting & Data Storytelling:
Develop a reporting infrastructure that effectively shows campaign and web funnel performance, helping stakeholders understand the impact of various marketing initiatives. Create dashboards and reports with clear, actionable insights, using compelling visualisations and storytelling to explain (“what” and “why”) campaign results and optimisations. Provide ongoing recommendations for improving digital campaigns and web strategies.
Client Description
- 12 month contract
- Daily rate: $520+ super
- Hybrid: 3 days in Office / 2 days WFH
Opportunity to join a Global Tech company who has consistently appeared in Fortune’s top 50 Best companies to work for over the last 5 years!!!
We are seeking an experienced Digital Data Analyst who will lead the collection, analysis, and interpretation of omni-channel media data to evaluate the success of cross-functional and cross-platform digital advertising campaigns. A secondary focus will be analysing complex web funnels to uncover opportunities for innovation and optimisation, aiming to enhance the customer journey and improve conversion rates. This role requires close collaboration with teams across Performance Marketing, Web Analytics, Mar-Tech Automation, and DevOps to build reporting infrastructure, optimize campaign performance, and provide actionable insights that drive marketing success and exceed key business acquisition and retention metrics
Other Requirements
- Experience in a data-driven field, with expertise in digital media advertising and significant client interaction.
- Experience with multiple media platforms, ad-serving tools, and web analytics (e.g., GA4, BigQuery, GMP, Google CM360, Google Ads, SA 360, Adobe Analytics, marketing/media tagging tools).
- Expertise in managing data pipelines that connect digital marketing platforms and data warehouses.
- Expert in choosing appropriate statistical methods and/or platform tools (within Google Ads, Meta, LinkedIn) to analyze and evaluate digital marketing campaign performance.
- Proficiency in SQL, R, and Python for data analysis and manipulation.
- Experience in analysing complex web funnels to uncover new opportunities of innovation and optimisation; and develop hypotheses for A/B experimentation.
- Advanced experience in reporting and building dashboards using tools like Tableau or QlikSense, with a focus on creating compelling visual data storytelling that highlights the customer journey.
- In-depth knowledge of digital marketing platforms (e.g., Google Ads, Facebook Ads) and their campaign structures (e.g., accounts, campaigns, ad groups), with a focus on performance marketing analytics best practices.
