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5 ways to use social media to boost your employer brand

Social media is often seen as just a channel for organisations to build their corporate brand with the ultimate goal being to generate more leads and in turn more sales. But social media can also play an essential role in many other facets of the business, including building your company’s employer brand, and in essence making you a hot ticket when it comes to attracting talent. There are a number of ways in which an organisation can lift their employer brand in order to get more candidates knocking at their door. Here are my top 5 suggestions of where social media can drive results.

Marketing

Social media clean-up for job seekers

Recruiters and prospective employers are increasingly using social media in their processes. Maybe you don’t take social media too seriously, but how you approach it is somewhat irrelevant - if people are considering investing in you, there’s a good chance they’re going to type your name into Google. And as with the victims of this prank, there may be info there that you really don’t want to be sharing with the public. Here are some tips to help you sharpen up your online presence.

Marketing

Why trust is the new bottom line & how social media drives it

The number of people online has doubled since 2007. There are 2.55 billion people online and 91% of those use social or mobile networks. That’s an awe-inspiring number, but it’s just the start of a steep trajectory. Just as you’ve never lived in a world without cars and think of the horse-and-cart as quaint, so billions have never lived without hyper-connection. Would you tether a horse to a cart? Take it to a meeting across town? Could you even do so if you wanted to? No I imagine. So why do we expect others will want to connect with us on antiquated systems?

Marketing