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How to use popular news items to inspire creative content ideas

Are you a news junkie? Do you love current affairs? Or, is your favourite guilty pleasure indulging in the gossip section of a glossy magazine?

Marketing

By Jordana Borensztajn

The difference between content marketing & thought leadership

In the rush to “content strategy” the words “thought leadership” are often bandied in the conversation between those offering content management.

Marketing

By Walter Adamson

3 LinkedIn updates & how they can help your personal brand

The job seeking process is changing, transforming like all traditional media options on the back of the evolving online landscape.

Marketing

By Andrew Hutchinson

Why a rogue employee is one of your biggest social media risks

Employees gone rogue on social media isn’t a new phenomena. Time and again we see organisations unable or unwilling to reign in their employees.

Marketing

By Nicole Matejic

3 ways to use Twitter to uncover valuable insights

The demise of Twitter has been the popular topic among social media commentators and news websites of late. So how can you use Twitter's data?

Marketing

By Andrew Hutchinson

How to make your content stand out from the crowd

You have to do everything in your power to interrupt people and get their attention long enough to stop, take notice and engage with you.

Marketing

By Dionne Lew

5 essential skills for your marketing team of the future

We need to look at the future of marketing, the challenges of skill gaps, technology encroachment, and a shifting customer expectation.

Marketing

By Gavin Heaton

How to win the content marketing game

Content disappears down the content marketing black hole never to be seen again. This is why there is increasing disillusionment with the content game

Marketing

By Craig Badings

Brands beware: you can't put a price on the value of your credibility

With social media the backbone of behaviourally based marketing, brand associations could be the longest consumer based con of all time.

Marketing

By Nicole Matejic

3 social media skills you should be working on right now

The social media landscape is constantly changing. The ongoing evolution of social platforms is happening at an ever-increasing rate.

Marketing

By Andrew Hutchinson

Rethinking your marketing team for the digital age

Large marketing teams have the opportunity to build deep skills in a centralised team which can then be used to support other marketing functions.

Marketing

By Gavin Heaton

Why the customer is NOT always right on social media

Customers expect to be kept happy; and by and large we feed that sense of entitlement by trying to please everyone — often to our own detriment.

Marketing

By Nicole Matejic

How to write the best LinkedIn headline (and why it matters)

Here are a few expert tips on creating and maximising your LinkedIn headline and building your personal brand on the professional network.

Marketing

By Andrew Hutchinson

How to prevent a social media crisis in business

What to do if the latest #PRfail was you, or your organisation?

Marketing

By Nicole Matejic

8 skills to look for when hiring a content marketer

With last year being heralded as the ‘year of content marketing’, we started to see more organisations implementing content marketing strategies.

Marketing

By Lauren Simpson

How important is it to grow your connections on Linkedin?

Making connections is a core fundamental of LinkedIn. The ‘social’ in ‘social media’ dictates that establishing connections is imperative.

Marketing

By Andrew Hutchinson

Customer Experience: 4 key reasons why it should be high on your digital agenda

With everything shifting to online, business is 24/7. Consumers will quickly judge your brand by your online presence or lack thereof.

Marketing

By Bas Storm

How to manage both a professional and personal brand

Should C-suites or internal experts engage on social platforms and if so, should they do so from personal or corporate account?

Marketing

By Dionne Lew