Marketers: What To Pack & What To Leave Behind For 2022
Barrie Seppings picks through the rubble of the pandemic to make a call on what we should retain for the road ahead and what to leave behind.
Topic: Digital Marketing
5 ways to overcome virtual event fatigue
The conversation has shifted from whether to do a virtual event to finding ways to better engage audiences and drive attendance numbers
Topic: Digital Marketing
Creating content that has readers swiping right
Done right, sophisticated content marketing is a beautiful union of customer needs and company ambitions. It should be a win-win!
Topic: Digital Marketing
12 steps to help kickstart your Instagram business marketing
Jess Dickinson from Aquent Australia shares a list of useful apps, tips, tricks and techniques to start your Instagram marketing journey
Topic: Digital Marketing
Old is new! Five principles that will change marketing
Jeff Sanders presented at our #Digitalks about the 'new/old' megatrend which has opened up a powerful, high-spending category of 50-75 year old’s
Topic: Digital Marketing
Top 6 Digital Marketing Buzzwords Explained
Understanding these terms and what they mean for your digital marketing strategy could be the difference between having success and being left behind.
Topic: Digital Marketing
Humanising your brand through online video
Publishing original content online is a great way to humanise your brand. Of the many publishing mediums, video is perhaps the most effective
Topic: Digital Marketing
4 content marketing case studies: driving measurable results with strategic content
In an age where company competition, options for products and customer engagement is at its fiercest, how do industry leaders and brands stand out?
Topic: Digital Marketing
The hidden opportunity for 3 times more effective customer profiling
To reach your best potential audience it may be by putting aside everything you thought you knew about your customer profiles.
Topic: Digital Marketing
7 Webinar Tricks Every Marketer Should Master
Aside from a hot button topic and some mind-blowing slides, what are the basics for hosting a successful webinar?
Topic: Digital Marketing
Your topmost misguided myths about PPC... BUSTED
When you think about inbound marketing, PPC(pay per click) isn't the first thing that pops into your head.
Topic: Digital Marketing
Stop trusting your digital data to improve strategic performance
Now it's time to really dig deeper and be sure that what we’ve been measuring is actually reflecting the current and future customer.
Topic: Digital Marketing
Does your business need a chat bot?
Many organisations worldwide are now leveraging a chat bot to support their marketing and customer service efforts
Topic: Digital Marketing