Paid Media Specialist

Overview

• Support the digital marketing managers with campaign implementation, reporting, optimisation and testing
• Develop & execute bidding, targeting and inventory trading strategies.
• Implement, QA, and troubleshoot ad campaigns, using DSP platforms & other ad tech solutions
• Manage campaign timelines and deliverables across internal and external stakeholders
• Coordinating campaign and asset requirements with the XD, creative agency and internal stakeholders
• Provide a supporting role in the response to marketing briefs for seasonal campaigns including channel strategy, creative recommendations and performance forecasts
• Contributes to Paid Media media roadmap including strategies, processes, and tools to drive growth in collaboration with online acquisition marketing managers.
• Responsible for monitoring and reporting on paid media campaigns (metrics like reach, engagement, community size, website visits, etc)