Content Lead

Overview

• Permanent role – $120,000 + super PLUS additional benefits 
• Fantastic company culture, nurturing and supportive 
• Hybrid and flexible working 

One-of-a-kind opportunity for a seasoned B2B Health Content Lead with strong strategic content experience to support a thriving and tight-knit team across a number of clients in the health and wellness sector. 

Reporting to the head of the team, you will play a key role in designing and executing the entire content strategy across all clients, ensuring amplification and cohesiveness throughout the full content picture. 

What you will be doing:

– Conducting in-depth research to understand market trends, audience preferences, and competitor strategies within the wellbeing sector.

– Developing a cohesive content strategy that aligns with the brand’s overall marketing goals and objectives.

– Defining and maintaining the brand voice, ensuring all content reflects the brand’s values and mission.

– Creating and managing a detailed editorial calendar to plan content releases and campaigns.

– Overseeing the production of high-quality content, including blog posts, social media updates, videos, infographics, and newsletters.

– Working closely with designers, writers, and other team members to produce engaging and informative content,as well as produce content oneself.

– Implementing SEO best practices to enhance content visibility and use analytics to track performance and optimize content.

– Managing the distribution of content across various platforms, including websites, social media channels, email newsletters, and PR outlets in partnership with other team members.

– Fostering engagement with the audience through interactive content, responding to comments, and encouraging discussions.
 

Experience you will need to be considered for this role:

– Minimum 5 years experience in content strategy within the B2B health/wellness industry 

– Proven track record developing and executing content strategies within the B2B health or wellness sector 

– Deep understanding and knowledge of the health industry 

What’s in it for you:

– An opportunity to work within a supportive and kind team that fosters growth and ongoing development

– A chance to continue deepening into your health content expertise across a vast range of work and channels 

– A forward-thinking and Innovative manager to support you in driving your projects forward to success. 

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Please note that health experience and knowledge for this role is non-negotiable, and unfortunately will not be able to consider any candidates that do not come from a health content background.

This will be a short interview process, and we are looking to move forward with the right candidate as soon as possible. 

This role offers fantastic benefits, flexibility and truly is an incredible long-term permanent opportunity for the right person with the right experience. 

If this sounds like you, please apply now and I will be in touch. You can also send your CV directly to [email protected] should you prefer.

Thank you, and I look forward to hearing from you.