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People Like People: How To Humanise Your Brand To Capture Attention

Wondering how to optimise your marketing campaigns to create a powerful brand that people know, trust, and genuinely like?

Thought Leadership, Industry Trends, Marketing

By Kerry McCarthy

Who The Hell Invited The Clients Into The Agency Creative Department?

In a radical re-think of the client-agency relationship, this Creative Director is adding clients to his creative team.

Thought Leadership, Industry Trends, Marketing

By Barrie Seppings

Are Our Juniors Missing Out Because Of Remote Work?

'The ones who may fail to gain from the shift to remote working will not be those with years of experience and knowledge' says Lee Shorter.

Thought Leadership, Industry Trends

By Lee Shorter

Is Your Employer Brand Ready For The ‘Great Reshuffle’?

Paul Nelson, MD of BrandMatters, shares the value of a strong employer brand & employee value proposition as the battle for talent continues.

Hiring Insights, Industry Trends

By Paul Nelson

Influencers: A Dirty Word Or Power Tool Of Marketing Strategy?

Industry data reports that influencers aren't going anywhere. But before we get our marketing budget wallets out, we need to answer a few questions.

Industry Trends, Marketing

By Kirilly Mallard

3 Digital Talent Insights You'll Need To Succeed As An Employer in Australia

After 24 months of unpredictability due to the pandemic, we're seeing a seismic shift in how Talent want to work and what they now expect.

Hiring Insights, Industry Trends, Leadership

By Aquent

Why Are Mature Age Workers Not Being Hired?

The missed opportunity costs of not hiring people who bring unrivalled knowledge and experience are immeasurable. Richard Sauerman shares why!

Thought Leadership, Industry Trends, Diversity, Equity and Inclusion

By Richard Sauerman

3 Things Employees Want You To Know As We Return To The Office (Or Not)

Let's take a look at what leaders and organisations should look out for when responding to the post-COVID world of work

Hiring Insights, Thought Leadership, Industry Trends

By Fiona Wilhelm

Don’t Ignore The Side Effects Of Remote Work. Take Action.

Let’s take a look at some of the challenges of leading a virtual team and some possible solutions to overcome them

Hiring Insights, Thought Leadership, Design, Industry Trends

By Susie Hall

Marketers: Why you need to focus on the middle of the funnel right now

With many leads getting lost through the funnel, why are marketers focused on the top and not spending more of their time on the middle of the funnel?

Industry Trends

By Janine Pares

The Future of Work is Empathy

If there is one thing COVID has taught us in business, it’s to question whether we understand our employees as well as we understand our customers.

Industry Trends

By Fiona Wilhelm

Business As [Un]usual: Mindsets & frameworks to steer your business through the pandemic & beyond

Use this time to move towards a more resilient, evolutionary business paradigm. Katja Forbes offers clear advice on how to plan the way forward.

Industry Trends

By Katja Forbes

The Benefits of Prototyping for Digital Products

Prototyping is evolving and becoming the go to first step for many companies when developing digital products.

Industry Trends

By Aquent

It’s ALL about the company culture

Suddenly companies and their boards are starting to take company culture seriously. Why is that?

Industry Trends

By Richard Sauerman

Customer-Centric UX Must Be a Top Priority For Your Business

A 1-second page delay could potentially cost you $2.5 million in lost sales every year. Take these steps to prioritize customer-centric UX.

Industry Trends

By Aquent

Optimizing the customer experience for business success

How to be ahead of the customer experience game on changes that apply to your industry.

Industry Trends

By Katja Forbes

How to progress your career in UX

UX experts talk about how they got into UX, what they look for in a UX hire and give tips on interviews, portfolios and more.

Industry Trends

By Jennie Kitchin

How to keep up with UX trends and stay relevant

As a UX Designer you need to keep your skills on the cutting edge to stay ahead in today’s market. Here's how.

Industry Trends

By Michael Rummery