Senior Content Writer

Overview

Senior Content Writer (6-Month Contract) 
Location: Turrella, Sydney Hybrid
Contract length: 6 months
Start date: ASAP
Salary: Competitive, based on experience

Company: A well-established, premium Australian design and lifestyle brand with a strong global presence, currently going through a key team transition.

About the Role

We’re looking for a Senior Content Writer to join our Marketing team on a 6-month contract, covering a key transition period. Reporting to the Head of Content & Communications, you’ll be responsible for maintaining the performance, consistency and output of our global content ecosystem.

This role sits at the intersection of brand storytelling and search performance – ensuring all content is high quality, on-brand, and optimised for discoverability across search, AI platforms and social. You’ll lead day-to-day editorial delivery, support campaign execution, and act as a central point of contact for content across the wider marketing team.

A strong publisher mindset is essential, we want someone who thinks about how content can be extended, repurposed and scaled across channels.

What You’ll Be Doing

Content Strategy & Continuity

• Execute and maintain the existing content strategy and editorial calendar across global markets
• Translate campaign direction, business priorities and search insights into clear, actionable content briefs
• Extend campaigns into editorial, evergreen and channel-specific content
• Track and report on key content KPIs, identifying opportunities to optimise performance

Search-Informed Content Execution

• Apply SEO & GEO best practice across all content — keyword integration, search intent and content structure
• Write and optimise journal articles, landing pages, product copy and editorial formats
• Ensure content is structured for discoverability across both traditional search and AI-driven platforms

Editorial & Channel Delivery

• Lead day-to-day content development across journal/editorial articles, eDM campaigns, website and landing page copy, and campaign/brand messaging
• Own the end-to-end journal publishing process — briefing, uploading, QA and optimisation
• Maintain a consistent, premium editorial voice aligned to brand positioning

Product & Website Content

• Lead product copy development across new launches and existing ranges
• Work closely with design and product teams to articulate product USPs and features
• Collaborate with eCommerce teams to align content, UX and conversion goals

PR, Campaign & Brand Content

• Write press releases, expert commentary and thought leadership content
• Provide copywriting support across campaign and brand collateral (print, digital, in-store)

Workflow & Team Support

• Own content workflow from brief through to publication
• Provide guidance to a Digital Content Writer to maintain output quality
• Act as a central point of contact across PR, CRM, social, eCommerce and design teams
• Use AI tools where appropriate to support efficient content production, while maintaining strong editorial judgement

What We’re Looking For

• 5+ years’ experience in content writing, copywriting or content marketing
• Proven experience delivering SEO-informed content that drives traffic, engagement and conversion
• Proven experience delivering GEO (Generative Engine Optimisation) discovery across key platforms
• Strong experience creating content across multiple formats and channels
• Experience working within cross-functional marketing teams in a fast-paced environment
• Exceptional writing and editing skills with a strong sense of brand voice and storytelling
• Strong stakeholder management skills with a practical, delivery-focused approach
• Highly organised with the ability to manage multiple deliverables and deadlines

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