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Humanising your brand through online video

Publishing original content online is a great way to humanise your brand. Of the many publishing mediums, video is perhaps the most effective

Marketing

By Trevor Young

The hidden opportunity for 3 times more effective customer profiling

To reach your best potential audience it may be by putting aside everything you thought you knew about your customer profiles.

Marketing

By Anne Miles

7 Webinar Tricks Every Marketer Should Master

Aside from a hot button topic and some mind-blowing slides, what are the basics for hosting a successful webinar?

Marketing

By Patrick Shea

Stop trusting your digital data to improve strategic performance

Now it's time to really dig deeper and be sure that what we’ve been measuring is actually reflecting the current and future customer.

Marketing

By Anne Miles

Brand is the purpose and passion that propels everything your company does

Brand is your “reason why”. Why I should believe you, why I should work for you, why I should choose you, why I should endorse you.

Marketing

By Richard Sauerman

How to use content to grow your personal and professional influence

The greater authority a person or brand is perceived to have, the better the chance of being able to exert influence in the marketplace or community.

Marketing

By Trevor Young

Why company leaders need to be actively engaged on social channels

Having leaders and senior executives who are part of a company’s social & PR efforts will speak volumes about your brand in a positive way.

Marketing

By Aquent

Is your content strategic enough?

If you produce the right kind of content, directly targeted to your audience and helpful or inspiring for them in some way, you will break through.

Marketing

By Dionne Lew

Digital Marketing Hiring Tips and Interview Questions

By asking the right marketing job interview questions, you’ll seriously improve your chances of building a great digital marketing team

Marketing

By Aquent

What Digital Marketers Can Learn From UX

Learn the five key takeaways from our webcast “Simple UX Principles That Will Drastically Improve Your Marketing Campaigns.”

Marketing

By Aquent

Your personal brand: Why your online visibility matters

In a world where people do their homework online before doing business with you, how do you stack up? Do you have visibility?

Marketing

By Trevor Young

How to tell your brand story through micro-content

What we publish to our social channels — micro-content — can have a tremendous impact on how people perceive, and ultimately interact with your brand.

Marketing

By Trevor Young

The art of storytelling: 5 things you need to know

In a rush to become ‘Brand Storytellers’, we may have overlooked a significant ingredient: Story. Here's 5 things you need to know about storytelling

Marketing

By Barrie Seppings

5 vital steps for creating strategic, stackable & shareable micro-content

Audiences are time poor & we need to reach them without interrupting them. Micro-content is a perfect because it's strategic, stackable & shareable.

Marketing

By Dionne Lew

The key to marketing yourself

Use marketing principles to create your personal brand.

Marketing

By Jennie Kitchin

The secrets of job hunting on social media

Advice on how to use social media to your advantage when job hunting.

Marketing

By Jennie Kitchin

Five things content marketers need to get their head around

If you work in the digital space, you’ll know that it’s an ever-evolving, fast-paced world that if you don’t keep up then you'll fall very far behind.

Marketing

By Lauren Simpson

The four barriers of modern marketing led innovation

For many marketers, the 4 Ps are often a distant memory. We may have studied them at university but few of us get to see how they play out in reality

Marketing

By Gavin Heaton