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Personal Branding: 10 words you should NEVER use to describe yourself

Recruiters, hiring managers, potential clients, and those in your social community will scorn you based on the emotion these 10 words evoke.

Marketing

By Greg Savage

What it takes to be a thought leader today

Embarking on a strategic thought leadership marketing program for your professional brand can be a great move career-wise. Here's how to do it

Marketing

By Trevor Young

Why employees are the key to your digital transformation

How can companies adopt Digital Age working practices and maintain a path to ‘Digirati’?

Marketing

By Aquent

Do YOU pack an online punch? How to measure your influence online

Do you know if you pack an online punch? You should. Because it’s likely that plenty of other people know exactly where you stand.

Marketing

By Dionne Lew

5 ways to use social media to boost your employer brand

Social media is often seen as just a channel for organisations to build their corporate brand with the ultimate goal being to generate more leads and in turn more sales. But social media can also play an essential role in many other facets of the business, including building your company’s employer brand, and in essence making you a hot ticket when it comes to attracting talent. There are a number of ways in which an organisation can lift their employer brand in order to get more candidates knocking at their door. Here are my top 5 suggestions of where social media can drive results.

Marketing

By Lauren Simpson

Social media clean-up for job seekers

Recruiters and prospective employers are increasingly using social media in their processes. Maybe you don’t take social media too seriously, but how you approach it is somewhat irrelevant - if people are considering investing in you, there’s a good chance they’re going to type your name into Google. And as with the victims of this prank, there may be info there that you really don’t want to be sharing with the public. Here are some tips to help you sharpen up your online presence.

Marketing

By Andrew Hutchinson

Why trust is the new bottom line & how social media drives it

The number of people online has doubled since 2007. There are 2.55 billion people online and 91% of those use social or mobile networks. That’s an awe-inspiring number, but it’s just the start of a steep trajectory. Just as you’ve never lived in a world without cars and think of the horse-and-cart as quaint, so billions have never lived without hyper-connection. Would you tether a horse to a cart? Take it to a meeting across town? Could you even do so if you wanted to? No I imagine. So why do we expect others will want to connect with us on antiquated systems?

Marketing

By Dionne Lew

How to Get a Job Using Social Media

What can you do to make sure your Social Self is helping you get a job and not scaring off prospective employers? Check out our 6 Social Media Job Hunting Tips to make sure that you’re getting a competitive advantage using social media.

Marketing

By Emily Varns

10 things you can do to improve your personal brand online

10 easy things you can do to improve your personal brand online

Marketing

By Lauren Simpson

Why a body of work builds trust in your personal brand

There will come a time I'm sure that if you can't be found online, you won't 'exist' in a professional sense. We're not at that point yet but it's certainly a path we're heading down.

Marketing

By Trevor Young

Marketing is about to invent a new kind of expert: the Data Storyteller

These are confusing times for brands, and the people charged with growing them. On the one hand, we need to ensure the ROI of everything, while on the other we must pursue constant innovation. We need to be open to new technologies, platforms, and networks, but we can’t spread our investments too thinly. We’ve got to stay on brand and on message, but we also need to go viral. These competing ambitions make it very difficult for marketers and agencies to make intelligent choices for their brands - but it is largely our own fault. As an industry, marketing is particularly susceptible to ‘the shiny new object’ syndrome and, after attending SXSW interactive in Austin, Texas, I’m predicting that we’re about to start chasing after two diametrically-opposed aims yet again.

Marketing

By Barrie Seppings